Client: Telecom Italia Mobile | Agency: Havas Milan | CD: Giovanni Porro | Art: Alberto Maccari | Copiwriter: Mari Lacedra
Telecom Italia Mobile
TV ad campaign for the Italian mobile operator TIM. The concepts “half” and “long”, visually translated by people portrayed just partially in the frame, are the unmissable visual supports for the 2 promos: one giving you 50% off on calls, the other you discounts on long calls.