Erotic lingerie Spring/Summer13 - Campaign shooting
Concept: The Other You.
The campaign's core idea, born directly from a strong consumer insight, was delivered thanks to a "visual trick". Having the model always against a mirror, one can have an immediate glimpse on the different alter egos any woman hides.
Photographer: Bruno Dayan | Art direction: Alberto Maccari | Model: Charissa Du Plessis @ Ice | Retouch: OEW